The world of advertising is becoming more and more innovative these days. It’s not just about showing a product; it’s about the creativity, cleverness, and ingenuity that goes behind it. Advertisers need to catch our attention, keep our attention, and make us remember that ad and that product- no easy job there considering our short, sometimes nonexistent, attention span… But I would say the people over at Schweppes did a pretty good job at keeping my mind entertained.
Using ultra slow mo’ technology, Schweppes makes a montage commercial of individuals interacting differently with water balloons. (Fun!) Mixing the technology and the water balloons (and the soundtrack in the background) make for a very beautiful and memorable commercial. Enjoy!