Old Spice has taken “viral” to a whole new level in the past couple of days. It all started on Wednesday when Old Spice decided to let the internet world ask the Old Spice guy any question they so desired via Facebook and Twitter. In return, OS Guy was responding with a personalized video, promptly placed on YouTube for everyone to watch.
The campaign looks to be a huge hit. I’ve seen quite a few celebrity responses so far and all of the videos seem to have at least more than 300 views. The more popular ones have several thousand or more. The marketing campaign officially ended early this morning at around 1 a.m. mountain time with a final video, which I’ve embedded below.
I haven’t been able to watch all of them, but I have watched quite a few. I would guess I’ve watched at least more than 50. You can catch them all on the Old Spice channel on YouTube if you want to spend all day catching up. Here are my favorites so far along with the comments that prompted their creation.
Anonymous wrote “Use old spice. Our dads use it, our grand fathers used it, because it works. Stop asking or begging for hugs. You smell bad!”
Brianne Moskovitz wrote “Can you whistle the Old Spice jingle with a mouth full of saltine crackers?”
On Twitter, guykawasaki wrote “Old Spice dude replies on Twitter with personalized videos http://idek.net/2pAw”
On Twitter, Alyssa_Milano wrote “Are you flirting with me, @oldspice guy…
On Twitter, @Jsbeals wrote “@OldSpice Can U Ask my girlfriend to marry me? Her name is Angela A. Hutt-Chamberlin #Johannes S. #Beals”
On Twitter, @WorldinMotion wrote “@OldSpice How can you not possibly laugh during these responses?! They are fantastic. Great job.”
On Twitter, @rosemcgowan wrote “I like it too! @Oldspice I told my husband I have a crush on you. Oddly, he started using the oldspice deodorant. (via @Alyssa_Milano)”
On Twitter, @kevinrose wrote “i’m considering buying old spice body wash just so they keep making these epic commercials – http://bit.ly/K87jz ”
On Twitter, AldenWicker wrote “Seriously, my throat hurts from just listening to him: http://bit.ly/aB1tYg”
And the final send off from the Old Spice guy: “Until next time my internet friends.”